Food delivery is now so popular that some restaurants will pay you to dine in
“The reality is, there are quiet times,” Marzovilla said. “Once you are open, your expenses are fixed, so any added income helps.”
“One of the most important developments for the industry has been the rapid growth of the off-premises market: takeout, delivery, curbside, food trucks,” Riehle told NBC News. While restaurant sales are still healthy, the growing trend of ordering takeout means owners like Marzovilla have to turn to new ideas in an attempt to beat out the competition and keep their dining rooms full.
“People using them tend to just want deals, and I'd be surprised if restaurants are making a ton of money off tables using these services,” Tuder said. “What they hope is that people like the restaurants and return at regular prices. Is that happening? I'm not entirely sure.”
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