A new state law punishes those who improperly use the California name to peddle olive oil from elsewhere. The law led to one of the biggest food fights in California history.
California has touched off a biofuel boom in pursuit of climate action. But environmental activists and analysts fear an unwelcome chain reaction in agriculture.
Javier Fernandez-Salvador, director of the UC Davis Olive Center, holds olives from a super-high-density demonstration row at the university’s Good Life Garden. He says his company has done as much as any producer in the state to burnish the California extra virgin brand, pushing regulators to impose strict quality controls for anything labeled as such.
, Fox said, would force the downgrading of some of the imported products currently marked extra virgin, creating more opportunity for every California producer.‘We farm, and farming is an art. We love our dirt and we love our product. To have a hedge fund come in and all of a sudden take over is a bit frustrating for those of us here that are farmers.’Frank Olagary, a supplier to California Olive Ranch, walks through his super-high-density olive grove in Thornton.
Lawyers in opposition asserted the proposal would violate the 1st Amendment free speech rights of California Olive Ranch.California sparked a national push to ban gas lines into homes. Its success hinges on persuading home cooks the gas stove is obsolete. French and Swiss cheese producers from Gruyeres, Switzerland, have raised a stink about American companies using the region’s name for products made in the U.S. But their legal claimin a Virginia federal court a few months ago, when a judge ruled that the Europeans no longer have any particular claim to the name, as it is already used so commonly in labeling cheese not from there.
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