The company's name has defined the product category since its founding in 1946.
“The Company has concluded there is substantial doubt about its ability to continue as a going concern,” it said in a statement on Friday. Tupperware failed to file an end-of-year statement to the Securities and Exchange Commission, and although it has an extra six months to submit it to avoid having its stock delisted, the Orlando-based company said there was “no assurance” it would meet the extended deadline.
But in recent years, Tupperware suffered under that model. Last year, it finally began offering its products directly to consumersin a bid to gain visibility. “Younger customers less familiar with direct sales will now find our brand in retail,” CEO Miguel Fernandez explained at the time, according to news reports. “Customers who already love Tupperware parties — whether in-person or online — will now also be able to pick up their favorite essential food storage options at a store nearby.
Although not all consumers might have come face-to-face with the products, they’ve almost certainly heard of the brand, which has come to occupy an enviable spot in both the lexicon — where it is a stand-in for the entire category of plastic food storage containers — and in pop culture. Edith Bunker fretted about hosting a Tupperware party in a 1974 episode of “All in the Family.
But even a household name doesn’t guarantee success. Tupperware had reported declining sales last year, and it now faces
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