For 1st month ever, streamers rule broadcast, cable networks

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For 1st month ever, streamers rule broadcast, cable networks
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This summer has been a breakthrough for streaming.

This image released by Netflix shows Vecna in a scene from"Stranger Things." This summer has been a breakthrough for streaming, with the time viewers spent with services like Netflix and Hulu outpacing broadcast and cable television networks in July for the first month ever.– This summer has been a breakthrough for streaming, with the time viewers spent watching services like Netflix and Hulu outpacing broadcast and cable television networks in July for the first month ever.

“It was inevitable,” said David Bianculli, professor of television studies at Rowan University and critic on NPR's “Fresh Air.” “I knew it had to happen, but I didn't know it would happen as quickly as it did.” With pandemic-related pauses in shooting schedules now largely over, the streamers have a backlog of fresh material, Fuhrer said.

“The networks have collectively decided not only that streaming is the future, but they can't wait to get there as fast as they can,” Bianculli said. “They're not doing anything to slow down the charge.”

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