SPONSORED: For Retailers, a Direct Link from ‘Buy Now, Pay Later’ to the Bottom Line from PayPal4Business
Most corporate growth strategies are grounded in plans to enter new markets, launch new products, acquire another company, or enhance the customer experience. At the same time, companies have to negotiate an increasingly complex global digital economy where tech-savvy consumers have limitless shopping choices and higher expectations than ever before.
Millennials are the biggest users of BNPL, with usage ranging from 37% in France to 49% in the United States.Younger and older generations are catching up, with more than 18% of Gen Zs and 11% of Boomers using BNPL.
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