As our digital lives become more sophisticated, designers see an opportunity in offering virtual apparel.
Endstate Cofounder Stephanie Howard uses her phone to check a pair of green Drop 0 sneakers and verify that they are authentic.
In the tongue of each Endstate sneaker, there's a chip that Howard scans using a smart phone. The screen reveals the digital version of the sneaker, in what's known as an NFT, or non-fungible token. NFTs represent assets in the digital world. "Those same pieces are going to then open up experiences for me as an individual that no other piece of fashion that I've ever bought has been able to do," said Gregory Molinar, who recently purchased a pair of Endstate sneakers and several other items of digital apparel.
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Meet the 6 Design Innovators in Teen Vogue’s Generation Next ProgramThe future of fashion is bright, according to the newest designers in Teen Vogue’s fashion incubator program.
Read more »
Mainstream NFT adoption will be driven mostly by their utilityWhile the hype introduced the world to NFTs, utility will determine the future of nonfungible tokens.
Read more »
WATCH: Kanye West shocked to learn about Kim Kardashian's close ties to Clintons.kanyewest says he had no idea KimKardashian was so close with the Clintons and that there was 'attempted' political manipulation against him because of that relationship. MariaLeaf reports.
Read more »
Adidas Says Its Business Partnership With Kanye West Is ‘Under Review’The announcement comes days after the rapper and designer was seen wearing a “White Lives Matter” shirt during Paris Fashion Week.
Read more »
Kanye West says he’s ‘got a crush’ on Kylie Jenner’s best friend, StassieThe rapper-turned-designer also claimed that he “got” Balenciaga’s VIP and couture relations director to “sneak” Karanikolaou into the brand’s fashion show.
Read more »