Planning the Big Day was a pre-2020 luxury, but in its place comes a renewed yearning for fashion and fun, and for old conventions to be loosened up. JuliaNaughton reports.
Once upon a time the soon-to-be betrothed wrestled with disasters such as seating plans and the weather.
Melbourne-based Helen O’Connor, of Thurley, pictured in her Fitzroy studio, launched her eponymous bridal collection in June.One designer who took notice of the shift was Helen O’Connor of Thurley, who spent much of Melbourne’s extended lockdown last year designing her inaugural bridal range. Gold Coast-based bridal brand Grace Loves Lace has attracted international attention for its laid-back approach using lightweight fabrics with no restrictive elements like zips and boning.
“A lot of them have been looking for something they can’t find,” O’Connor says, referencing the handcrafting detail she offers, as well as the opportunity to create something unexpected that can be worn for the ceremony, restyled for the reception and importantly worn again. Many couples are choosing a low-key ceremony and then planning a bigger celebration once the various restrictions ease, says Ziems.
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