For This Designer, Happiness Smells Like a Spring Day

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For This Designer, Happiness Smells Like a Spring Day
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  • 📰 TheCut
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Reed Krakoff says Monday mornings smell like “clean sheets. Like clean, crisp linen”

Photo: Courtesy of Tiffany & Co. Scientific studies confirm that, of all the senses, smell offers the best recall. In Scent Memories, the Cut asks people about the scents they associate with different times in their lives.

Masculinity and femininity smell like: I don’t think of a specific person when I design anything; I think more of an attitude and sensibility. Femininity and masculinity mean different things to different people, so these fragrances are more of a broad suggestion. It’s so personal, fragrance. People have different interpretations, even of the same notes.

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