Ford cutting 3,000 jobs in US, Canada, India as it leans into the electric vehicle market

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Ford cutting 3,000 jobs in US, Canada, India as it leans into the electric vehicle market
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The company has separately expanded hiring — especially in EV manufacturing.

Affected employees will be notified later this week, according to Auto News.

An employee works on the 40 millionth Ford Motor Co. F-Series truck on the assembly line at the Ford Truck Plant in Dearborn, Mich., Jan. 26, 2022.Ford sales have recently, generally outpaced overall auto industry sales. In July, the company saw a 36.6% increase in vehicle sales compared to the previous year, which Ford attributed to "improved inventory flow."

The executives specifically pointed to connected vehicles and EVs as business areas where the company has "an opportunity to lead." "Traditionally, the auto industry has cut costs often indiscriminately as an effect, of course, from lower auto demands through economic softness and shifts for customer preferences," he said then. "What we're undertaking forward is totally different than that. We're reshaping virtually every aspect of the way we've done business for a century. And we're doing that for a new industry based on new technology, new skills and a new promise for customer value.

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