Farewell, Fiesta... 👋 The final supermini is due to be built today 😢
► Fiesta’s been a consistent best-sellerwill be built today, officially ending 47 years and eight generations of one of Europe’s supermini icons. It’s a symbolic changing of the guard, reflecting how the car market is changing in the onslaught of electrification.
The Fiesta has been one of the bestselling models in the UK and Europe for decades, but the Blue Oval is busy reviewing its current car line-up as it is forced to invest in electric cars.Despite continuing to clock decent sales numbers, the Fiesta dropped out of the top 10 bestselling cars in the UK in 2022, according to the Society of Motoring Manufacturers and Traders .
‘We will introduce three new exciting electric passenger vehicles and four new electric commercial vehicles in Europe by 2024. We plan to sell more than 600,000 electric vehicles in the region by 2026, and the electric passenger vehicle production at the Cologne Electrification Centre will reach 1.2 million vehicles over a six-year timeframe.
It’s already made a similar decision in the North American market, killing off cars like the Focus and Fusion in favour of SUVs, pick-up trucks and the Mustang. Interestingly, as well as the Fiesta, Ford confirms that it will also discontinue the S-MAX and Galaxy in 2023.
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