Ford plans to offer both delivery and ride-hailing services in three regions starting in 2021:
the market leader in California in terms of AV rides completed with passengers, with 4,678 trips in just under a month. This illustrates that, despite billions of dollars in investments going to AV development, operations tend to be small to keep the associated risks and costs low.
Scaling commercial operations does not necessarily make sense for many of these companies while they are still in early stages of development. GM likewise has invested billions in its AV unit, GM Cruise, which operates primarily in San Francisco. Even with concentrated operations, GM Ford's ambitious approach of launching in three cities could prove to be extremely resource-intensive by comparison.
Ford has already encountered some Austin-specific challenges, as it says the mapping process uncovered "more scooter activity than we've seen in other cities where we're currently testing." In addition to technology development challenges, Ford will also need to make location-specific investments to ensure legal compliance, recruit a workforce to manage its fleet, and market its service to the local consumers.
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