Ford has increased the starting price of its electric F-150 Lightning Pro to nearly $56,000, the latest in a series of hikes attributed to the rising costs of raw materials. The starting price was roughly $40,000 in April.
Increased price tag for the full-size, electric pickup is due to rising cost of materials, company says
Ford has a lot riding on the electric version of its best-selling F-150 pickup truck. WSJ’s Nora Eckert visited Ford’s Experience Center outside Detroit for an exclusive ride in the F-150 Lightning to see how the auto maker aims to win over both early adopters and more of its gas pickup drivers. Illustration: Reshad Malekzai/WSJ
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