Nottingham Forest have agreed a two-year sponsorship deal with Kaiyun Sports. Steve Cooper’s side will have Kaiyun ’s logo on the front of their shirts for the first time when they face Burnley in the second round of the Carabao Cup this evening (Wednesday). Kaiyun has partnerships with other clubs across Europe, including Real Madrid, Inter Milan and Crystal Palace. It is the first front-of-shirt sponsorship deal that Forest have agreed since promotion to the Premier League. Last season, they had an agreement with UNHCR, the UN Refugee Agency, which saw them have the charity’s logo on...
. Last season, they had an agreement with UNHCR, the UN Refugee Agency, which saw them have the charity’s logo on their kit from December having failed to find a sponsor immediately following their promotion.
“Kaiyun Sports has a reputation for redefining the fan experience for global audiences of the Premier League and other dominant European leagues.”Forest’s press release describes Kaiyun as a “leading digital sports platform” but fails to mention the words “betting” or “gambling”. Kaiyun is targeting people in China, as evidenced by the fact that the logo and some of the writing on billboards around the City Ground will be in Chinese Mandarin.
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