Forever 21 hasn't been the brand of choice for Gen Z, which is largely concerned about sustainability and social issues.
Forever 21's bankruptcy comes as a result of a series of missteps, but its most egregious failure may be failing to appeal to Gen Z shoppers, experts say. While Gen Z is looking for affordable clothing, it's more sustainability-minded than older generations and has taken a liking to resale and thrift shopping, threatening the former dominance of fast fashion.
Forever 21's bankruptcy comes as a result of a series of missteps, but its most egregious failure may be failing to appeal to Gen Z shoppers, experts say. While Gen Z is looking for affordable clothing, it's more sustainability-minded than older generations and has taken a liking to resale and thrift shopping, threatening the former dominance of fast fashion.
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