From a podcast studio in his basement to 30 interviews in one day alone, the political newcomer has blanketed the media to fuel his rise in the polls.
Later, after he’d finished talking with Peterson, Ramaswamy will surpass DeSantis in the betting markets. I know this because he checked his phone as we were riding between his home and his headquarters and he was talking about how such markets were “actually” better indicators than public polling. According to AdImpact, he has spent about $2 million on TV and digital advertising — much less than his opponents, some of whom have spent 10 times that amount.
This relentlessly, frankly exhausting, all-out strategy of appearing on any and every media platform that will have him is how someone who has never run for office before is breaking through. That disembodied voice I heard as he came downstairs is how many people first encounter him. Tagging along with him as he voted on an Ohio ballot initiative later that day, I heard a man who described himself as one of Ramaswamy’s neighbors stop him after he gaggled with local press.
“I want to become careful about not becoming stultified,” Ramaswamy tells me. “I think that’s probably like my biggest risk. It has risks in both directions, but I think it’s going to be perfectly fine. To tell you the truth, everyone else on that debate stage has done multiple debates. I’ve never done it. And so I’m perfectly prepared for it to take a couple of cycles.”There are two people
Somewhat unexpectedly, he also credits Welch with turning him into a conservative. “Jack Welch, though many chains down the GE corporate hierarchy, dealt hardship to my family and to my dad,” he says. “But my dad’s choice was not to be victimized by it.”
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