Samsung may be dipping its toes into the world of smart rings for health and wellness tracking — setting its sights directly on the Oura Ring.
Samsung is reportedly eyeing a new health wearable category, one where it won’t have to compete with Apple. According to the Korea-based publication The Elec, Samsung is working on a smart ring that’s not unlike what Oura offers with the popular Oura Ring.
Related Why does Samsung need a Galaxy Ring? Right now, Oura, McLear, Hecere, and Movano offer the best smart rings — but those brands don’t command the same kind of consumer pull or market share as the likes of Samsung. Plus, the smart ring market is expected to reach $ 747.41 million at a growth rate of over 25% per year from 2023 onward, so it’s ripe for the taking.
Samsung released its first proper smartwatch in 2013, two years ahead of Apple. But it’s Apple that commands the lion’s share of the global smartwatch market, while Samsung lags far behind. While some of that can be blamed on operating system woes, it was really innovation and UI superiority that handed Apple a quick win.
But there’s more to the picture here. Smart rings can accomplish all the fundamental tricks that a smartwatch is capable of, such as activity tracking, calorie burn rate measurement, heart rate monitoring, sleep analysis, mobile payments, music playback control, and more.
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