The image of the drunken Irish is taking a hit, with booze consumption in Ireland is at its lowest level in more than 35 years.
Folklore in Ireland would have it that beer became popular because of its nutritional value, and it was much safer to drink than water.
In 2023, the figure was 9.96 litres, a fall of 1.5 per cent on that in 2022. While the differences year-on-year are not significant, the trend most certainly is. “When those who came of age 30 years ago, there was a lot of what publicans called ‘proper drinkers’ around – the type of person who could go in and have 10 pints,” Foley said.
From the ritual of “wetting the baby’s head” to raising a glass at a wake, booze follows the Irish from birth until death. That’s also coincided with a decline in the number of pubs throughout the Emerald Isle – 2054 fewer pubs today than there were in 2005. Ireland has slowly restricted alcohol advertising on television and on billboards, booze is now separated from other products in shops and supermarkets and a minimum price unit has been brought in.
What started as a small group quickly amassed a larger following, leading Kelly to open the group up to all genders and ages.
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