Tony Hall said our region has all the tools to build a global cultural brand
From historic ferries across the Mersey, Liverpool and the wider city region have always known how to make waves.
He said: “It’s partly through my time at the BBC and the Olympics when I ran the cultural festival for that. I’ve seen how bringing people together to get real impact, to join up, to have conversations that don’t often happen, either across different authorities or backgrounds, can have real power and I think the cultural festival we delivered alongside the Olympics said to bring lots of people together, give them direction, let them work out a strategy, advise the executives.
He cited the Future Yard venue in Birkenhead as “really, really exceptional” and said this was an example of the work going on outside Liverpool that could be platformed even more. He said: “What I saw through meetings on the Wirral was this sense that, it’s not just Liverpool, it’s all these other parts of the city region that have got a lot of buzz, excitement and a lot of stuff is happening.
The crux of the new partnership, however, is bringing the city region together. Metro Mayor Steve Rotheram confirmed, as a result, the Combined Authority will double its culture budget to support the development going forward.
Steve Rotheram Eurovision Song Contest
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