The first music video to ever air on MTV – The Buggles’ Video Killed the Radio Star – was broadcast on August 1, 1981.
, Melbourne filmmaker Natasha Pincus knew it was bound to make an impact. But did she know it would clock up almost two billion global views on YouTube?Pincus’ music video career began with Paul Kelly’s eeriein 2007. Her goal at the time, she says, was to make work that “lifted up the medium in Australia”, in the way that Spike Jonze, Chris Cunningham and Michel Gondry had done overseas.“I wanted to be part of something that was a global sensation.
Steve Sos, the local managing director of music video platform Vevo, the main provider of music videos to YouTube, says the impact of that moment still permeates. For music fans, the appeal is obvious. Pincus recalls the joy of watching David Bowie’s early ’80s music videos – the white-gloved pub-partying in“It’s a way to see your heroes in a different light, all camped up and doing crazy stuff,” says Pincus.
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