Leaning into skin care, the Los Angeles-based brand is revisiting its retail partnerships and conducting a “clean up” of product offerings.
at L’Oréal in Paris and New York, working at Lancôme and Kiehl’s, before joining Shiseido as senior vice president of marketing. She then led the North American marketing team at Charlotte Tilbury and consulted for the likes of No7, Dior and Puig.At Jouer, she looks to revamp the brand — which is celebrating its 15-year anniversary this year.
Sales at the company have been relatively flat for the last three years, “hovering around $10 million” year-over-year, she said. A digitally native brand with a big social following , retention numbers are in the high 20 percent and low 30 percent, she added. The consumer ranges in age between 18 to 70, but the core buyer is 35 and up.
“We’re anticipating strong double-digit growth for next year, and then continuing in 2024 with more strategic retail partners to really scale the brand,” Grant said. “Clean was not even a concept then,” she said. “It wasn’t even a word that people were using. But the idea was there — what are you putting on your skin? It matters. That has always been the core DNA of Jouer. It’s about the product, formula over everything.”
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