Designer Danh Tran is making it his mission to bring comfort back into menswear with his line of dress shirts made of 100% cotton. Tran pitched the company Buttercloth to 'Shark Tank,' seeking $250,000 for a 10% stake.
div > div.group > p:first-child"> Sacrificing comfort for style is a common dilemma for the average working adult.
"I had always hated wearing a dress shirt," Tran said in an email to CNBC."They're stiff, they're scratchy, and you can't move in them! I would wear a t-shirt to the office and change out into a dress shirt just for meetings. One day I thought, 'why can't I make a dress shirt that feels like I'm wearing a t-shirt?' That was my 'aha moment.
"Before Shark Tank, we were just 4 people operating out of a small garage," Tran said."A year later we have an office, a warehouse, and growing team handling design, marketing, customer service, logistics, and accounting. This year we will sell over 50,000 shirts, and we plan to more than double that again next year."
"The night of the first airing we had a small 'viewing party' where our digital team had a big map of the U.S. on the computer showing dots where people were visiting our website, along with a count," Tran said."Within a few minutes of our segment starting, the map started to light up.
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