Fox CEO Lachlan Murdoch reportedly turned down multiple offers over $2 billion to buy Tubi as streamer reports record users and ad revenue
on various free ad-supported streaming services from last year valued Tubi at $2.8 billion, based on revenue, user data, and independent analysis.
Tubi's library early on was largely built on licensed programming, but Fox's ownership has provided more funding to create original content catered to viewer demographics, CEO and founder"We've been collecting data for a decade on viewership of titles and audience segmentation," Massoudi told Insider at the time."And once we figure out what the user is interested in, then we can serve them hundreds of hours of content that's similar.
Tubi's library currently contains over 48,000 movies and TV shows, as well as partnerships with hundreds of local news and sports channels, according to aSome research on free ad-supported TV and video on-demand services suggests that revenue of the services could double to about $30 billion, according to Bloomberg.Sign up for notifications from Insider! Stay up to date with what you want to know.
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