Vincent Bollare’s TV channel and related media outlets have normalised and amplified the far-right leader’s message ahead of this weekend’s French elections.
| The rise of Marine Le Pen’s far-right National Rally to front runner in Sunday’s French election is closely intertwined with the emergence of a powerful conservative media machine backed by billionaire Vincent Bolloré, dubbed the “French Murdoch”.
Ms Le Pen’s party won the biggest share in the first round of voting last Sunday, beating both an alliance of the left and President Emmanuel Macron’s centrist group.will deliver a far-right majority in the lower house of parliament, the role played by the media is drawing greater scrutiny. Still, in the weeks since Mr Macron called the snap election, the Bolloré-linked media have gone into overdrive, increasing content sharing across platforms.or JDD — that the group acquired last year — featured a sympathetic interview with the president of the National Rally, Jordan Bardella, with the headline “My ambition for France.”The star anchor of a talk show on Vivendi’s C8 channel, Cyril Hanouna, was given a special daily two-hour political show on the group’s Europe 1 radio.
The channel “has the most ideologically radical news audience within the French media ecosystem, and that the pattern is more pronounced with higher frequency of use,” it said.
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