.FrencHMonTanA's albums sometimes seem like they were built in a boardroom. His latest makes fewer concessions to the mainstream and sounds all the better for it.
, was a crowd-pleaser packed with bold-name features over retro tracks invoking the Nineties salad days of New York hip-hop, French Montana’s latest album,, is a comparatively scaled-down effort with a gritty ambiance that makes the Bronx MC sound more focused than ever.
French must have gotten the memo that the new wave is to link up with one producer for a concise project that’s as uncompromising as it is thematically cohesive. He seems to have studied the blueprint from no-frills spitters like Buffalo’s Benny the Butcher . On his fifth album, French reunites with producer Harry Fraud—responsible for some of the best songs in the former mixtape legend’s catalog—who produced all 12 of these tracks.
On “Bricks and Bags,” he spits bars with Benny and Jadakiss over Fraud’s aggressive, horn-heavy track. Though as a prime-time artist, French Montana has mastered the hook-friendly verse—replete with memorable lines that are perfect for instant social-media captions—here, he raps with a ferocity that recalls the hunger from his early days as the streets’ most popping up-and-comer.
Elsewhere, “Rushmore Pack” is a searing testimonial—fueled by a lurching ‘70s soul sample—wherein the Moroccan-born rapper reflects on his time in the trenches. “From thе trap, we went bonkers,” he brashly confesses. There’s a sobering quality to his tone that makes him sound especially urgent here. And “Poetic with No Justice”’s bluesy guitars set a gripping template for the Cocaine City champ’s reminiscences of “stackin’ paper, livin’ do or die.
Though the absence of some of those star-studded bangers might make this project seem too serious for listeners looking to turn up for the summer, the breezy “Drop Top” should serve as a spirited boom-bap alternative. French and Quavo rapping about bending corners in luxury Coupes, over siren-like wails and martial drums, is enough to captivate both the block and the velvet-rope set. Sociability never sounded so street.
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