Their collections can now sell out in 60 seconds, but it’s been a slow rise to the top, says STAX fashion label founder Don Robertson, whose original idea left him $80,000 in debt | lucky_manly
Their collections can now sell out in 60 seconds, but it’s been a slow rise to the top, says STAX fashion label founder Don Robertson, whose original idea left him $80,000 in debt.
“I was working four different jobs and fighting to stay alive; it ended up costing me upwards of $80K”. “We wanted to work full-time for as long as possible and in 2019 we were supported by Matilda’s salary alone,” Robertson said. Since their move to Sydney, the brand has grown exponentially and now has 60 staff. It has attracted an international following including celebrities such as Jennifer Lopez, Lizzo and Megan Fox.
A game-changing moment for STAX came when a bulk order from a supplier went missing at sea for eight weeks just ahead of the launch of a collection – their Premium Seamless Version 2 line.
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