These days, there’s an internet label for every interest and aesthetic, but have they gone too far?
trend, which became damaging through its promotion of perfectionism and hustle culture. According to BACP registered counsellor Ruth Micallef, it “encourages women to constantly strive for perfection, which is unrealistic and unsustainable for any length of time. It can lead to burnout and when we inevitably fail at living like That Girl, we’re left with feelings of shame, guilt and disappointment.
“The group does not need to be a specific selection of people; it’s more like a group of norms and ambitions that the group holds as important. For example, if you are a career woman and you meet someone new of similar seniority in a different industry, there’s a shared sense of experience for getting to where you are in your working life.
“In our current society, we get that from social media. The problem is, though, how many of these connections are genuine? Likeminded people gather together in groups on social media platforms, people who may never meet in person. There are many advantages to this, opening up whole new communities, networks and support. Certainly, through the Covid pandemic and lockdown restrictions, these communities were lifesaving for some people.
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