“It's nothing forced,” MaSiWei tells Newsweek. “We're just being ourselves, being authentic in our music, doing what we like, making the music that we want to make.”
Chinese rap group Higher Brothers were named after an air conditioning unit. In 2016, on a humid summer's day in Chengdu, Sichuan, the four friends — MaSiWei, 25, DZknow, 21, Psy. P, 23, and Melo, 23 — were listening to beats in the studio when they looked up and saw the Haier Group logo, consisting of two ethnically diverse animated robot boys.
But the Higher Brothers could break this trend. Whether it’s intentional or not, the four artists are fast fulfilling former President Hu Jintao’s vision announced in 2007:"The great rejuvenation of the Chinese nation will definitely be accompanied by the thriving of Chinese culture.”Higher Brothers’ success is largely attributed to their seemingly effortless ability to tap into the sweet spot of rap culture that bridges the East and West through bi-lingual songs promoting Chinese pride.
The song was intended to speak back to the haters that questioned whether Chinese people were good for rap music. “I was so mad. I watch TV shows and people in America have a lot of things made in China,” Psy. P told. “So I wanted to use this to make a song. The intro [sets it up]. And then for the rest of the song, I’ll show you how we rap.
While Chinese faces are now more visible than ever on the global stage , oppressive censorship practices throughout the mainland have stunted the nation’s hip-hop industry. Despite the proliferation of culture into China from foreign economies, domestic musicians still face the arduous task of treading a delicate line of remaining under Beijing's favorable view and producing successful authentic content.
that their music has never gotten them trouble with police back home — an astonishing truth that has baffled those familiar with the group’s subversive lyrics and harmonized scumbro aesthetic.
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