🏂 American snowboarder Maddie Mastro has captured the hearts of millions on the internet by showing both the highs and lows of being an Olympian, sharing everything from try-on hauls to Beijing2022 competition prep on her TikTok account Olympics
Mastro, 21, is part of a growing number of athletes who are using their popular social accounts to connect directly to newly-converted fans, answering questions about their training routines, accommodation and Olympic merchandise at the Beijing Games.
Eileen Gu, a star freestyle skier, has been posting regular Instagram updates, including a video of her walking a "catwalk" in her room after trying on all of Team China's different uniforms.With the Beijing Olympics held during a global pandemic and not open to public spectators, athletes like Mastro's natural social persona have helped drive traffic to more mainstream broadcasters, who are carrying the Games.
After Mastro failed to advance to the halfpipe final, she waited some time before updating her more than 540,000 followers. "I wasn't able to show the snowboarding I wanted to show in the qualies ... and I'm just really, really bummed," she said, tearing up on camera.
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