Lexington Candy Shop has had a line outside for over a year since a TikTok of its Coke float went viral. The owner of Fatima's Grill parlayed his viral fame into an expansion. When a smaller restaurant unexpectedly goes viral on TikTok or other social media, the sudden demand can be overwhelming. Owners have to adapt on the fly, revamping operations to quickly serve a crush of people. But savvy business owners who are able to adapt can parlay newfound fame into a lasting boost for their business
If a small business unexpectedly goes viral on social media, the sudden fame can be overwhelming. Owners have to pivot quickly. If successful, the fame can boost their business for years. John Philis, a third-generation owner of the Lexington Candy Shop, prepares a Coke float at the luncheonette, Thursday, Sept. 28, 2023, in New York. The old school business met the new world when Nicolas Heller, a TikToker and Instagrammer with 1.2 million followers, popped in for a traditional Coke float.
He sprinkled Flamin’ Hot Cheetos in some of them, inspired by his daughter’s love of hot chips. By 2020, Elreda had worked hard to develop his restaurant’s social media presence, shooting videos with music. But after a TikToker dubbed @misohungry postedLines to get into the restaurant ballooned to two to three hours – for months. At first, the store wasn’t ready for the influx.
“Social media can make you or break you,” he said. “It catapulted us to starting to franchise and getting the name out there. It’s been a blessing.” “We were ill prepared for exactly what happened over the next two weeks of our business,” he said. “We were hiring staff on the spot. I cooked more than I ever have in my entire life.”
“We refer to everything as pre-Chimetime and post-Chimetime,” he said. “What Mr. Chimetime did for our small business changed the fabric of what we are for forever.” “We were looking to try and find what are the ‘must do’s’ in this beautiful city,” he said. “And the diner was one that just was constantly being recommended as iconic via YouTube, TikTok. ... So we just had to come and try it out.”
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Coke dust released from Martinez refineryContra Costa County's health department is investigating the emission of coke dust at the Martinez Refining Company on Friday.
Read more »
10 TikTok-viral products we hope go on sale October Prime DayThese 10 products have taken TikTok by storm. Add them to your wish list and see if they go on sale for October Prime Day!
Read more »
Target's 8-Foot Jack-O'-Lantern Decoration — Named Lewis — Goes Viral on TikTok: WatchTarget recently unveiled an 8-foot jack-o'-lantern decoration, named Lewis, that has since gone viral on TikTok
Read more »
No Thoughts, Just Purchases: 28 TikTok Products You'll Want To Buy ASAPThe algorithm has great taste in workout gear and cleaning products.
Read more »
TikTok Star Alix Earle and Braxton Berrios Kiss in Steamy Beach Photo\u00a0Alix Earle celebrated boyfriend Braxton Berrios\u2019 birthday with a steamy photo of their beach makeout
Read more »