A deepfake ad has been circulating on Meta claiming to be giving away free Le Creuset kitchen sets to Taylor Swift fans.
Everyone from Tom Hanks to Taylor Swift and King Charles to Cathy Newman have been exploited by AI Celebrities have long spoken out against the frightening potential of Artificial Intelligence, and it seems like every day another unsettling story emerges. Last week, Katy Perry, Billie Eilish and Stevie Wonder were among over 200 names from the music industry who signed an open letter warning about the threats AI poses to artistry.
The high-end kitchen brand Le Creuset had nothing to do with the advert, and when users clicked through they were asked – after being told they would be getting the items for free – to pay a shipping fee, after which their card details would be charged a recurring fee. Tom Hanks meanwhile was seemingly flogging a dental plan, before he took to social media and informed fans this was an AI deepfake and most definitely not him.
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