Discover the Puma collaborations you didn’t know you needed.
, Puma sneakers could also be spotted on the feet of the marathon runners who opened the show.
Founded in 1948 by Rudolph Dassler , Puma’s genesis tells the story of a family business. The brothers, who originally started a shoe factory together in Germany, decided to go their separate ways and went on to establish two of the world’s largest footwear companies—the familial ties between the two footwear corporations are perhaps one of the most underrated facts in fashion, but that’s another essay.
After finding success in collaborating with fellow German designer Jil Sander in 1998, all signs pointed toward statement-making sneakers. In 2001, Puma went on to release their own, including the Speedcat—a style that pays homage to the brand’s contributions to racing and motorsports . Over the last two decades, Puma has designed some of the world’s most sought-after shoes—the Fenty Creeper won Sneaker of the Year in 2016 and sold out in just three hours upon its first release.