From ‘SpongeBob’ to ‘Baby Shark,’ Nickelodeon Animation Celebrates 25 Years of Cartoon Success

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From ‘SpongeBob’ to ‘Baby Shark,’ Nickelodeon Animation Celebrates 25 Years of Cartoon Success
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As the Nickelodeon Animation Studio celebrates its 25th anniversary, it’s clearly blossomed from being a small but formidable toon house to a world-class studio with dozens of productions in proces…

Animation Studio celebrates its 25th anniversary, it’s clearly blossomed from being a small but formidable toon house to a world-class studio with dozens of productions in process and executive Ramsey Naito at the helm. And Naito’s plans include growing relationships with creators who can speak to Nick’s audience.

Naito, who went to CalArts and comes from a family of artists and haiku poets, knew the studio had to expand when she arrived. When Nickelodeon opened its state-of-the-art building in Burbank six years ago, the 200,000-square-foot location was intended as a place contributors could collaborate with each other while working on an increasing roster of shows and films. It was meant to signal to the creative community that the company was focused on making a home for its creatives.

Upon her return to Nickelodeon, Naito dove in headfirst into development. “The plan was to build out a slate and greenlight a ton of shows,” Naito says. “By doing so we focused on three very important pillars: culture, talent and content.

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