157 specialist brands gather at the London motor show, with new-age tech and leaps in refinement
In the 1920s, the Western world became a chaotic confluence of economic strife, poverty, political upheaval and bitterness on one side; and economic prosperity, liberation from social traditions, artistic innovation and scientific discovery on the other. If not a fantastic time to be alive, it was certainly a fascinating one. And to many – including Autocar – the light at the end of the dark tunnel that was the Great War looked like an entrance into a vibrant future.
Relative to today, designing cars was very simple and inexpensive, and consequently the variety of car makers and coachbuilders and car types and prices seen at Olympia proved “almost embarrassing”. We ran a stand-by-stand guide for readers heading to the venue, detailing all 157 brands. Yes, 157! Today, excluding specialists, there are only around 60 on our market. Many companies still sold cars as bare chassis, of course, and so there were another 149 firms at Olympia offering coachbuilding.
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