Before producer Robert Townsend chose Jesse Collins to write for the WB Network comedy “The Parent ’Hood” in 1997, the opportunities were few and far between for the former radio disc jockey. At th…
to write for the WB Network comedy “The Parent ’Hood” in 1997, the opportunities were few and far between for the former radio disc jockey. At that point in Collins’ life, he was filing unemployment forms and pretending to take job interviews at Walmart and Chili’s.
The producer, who heads Jesse Collins Entertainment, earned an Emmy for his work in bringing together Dr. Dre, Snoop Dogg, Mary J. Blige, Eminem, Kendrick Lamar and 50 Cent for the 2022 Super Bowl halftime show, which featured bona fide Southern California legends strutting their stuff at SoFi Stadium in Inglewood, Calif.
One standout moment that Collins helped bring to the screen was Beyoncé and Kendrick Lamar’s spectacular opening at the BET Awards in 2016. Queen Bey and her dance troupe waded through a pool of shallow water on the stage of L.A.’s Microsoft Theater to perform her anthemic “Freedom,” and were eventually joined by Lamar.
Collins is gearing up for a busy awards season early next year. He’ll executive produce the Golden Globes on Jan. 10, followed by the Grammys on Feb. 5. And in his spare time, on Feb. 12, he’ll produce his second consecutive Super Bowl halftime performance, this time with Rihanna.
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