Everything you need to know about Louis Vuitton’s most iconic handbags.
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Some symbols soar and then vanish without a trace. But others endure for so long they become part of the fashion landscape, seemingly forever—like, say, those on Louis Vuitton handbags. One hundred and twenty-five years ago, Georges Vuitton, who had inherited the famed luggage maison from his father, Louis, faced a dilemma: how to distinguish his house’s elegant goods from the many other luxury travel companies vying for a wealthy Parisian clientele. He was desperate that the brand’s innovations—among them the introduction of a trunk with a flat top that could be stacked, replacing the old-fashioned dome covers—not be purloined by imitators.
So Georges came up with the famous logo that we know so well: that V overlapping the L, in tawny gold over saddle brown. To make even more distinctive, he added two more elements: a stylized flower with four pointed petals inside a black rhombus, and a rounded flower within a solid circle.Who could have predicted that this design, scattered over the surfaces of countless, seemingly endless handbags, totes, and trunks, would become as instantly recognizable as, say, Chanel No.
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