Frances Tiafoe's vibrant pink apparel at the 2023 Australian Open echoes Andre Agassi's flamboyant style. The article explores how different tennis players, like Coco Gauff and Alex de Minaur, are making their own fashion marks on the court. It also compares Emma Raducanu's off-court style with that of Anna Kournikova, highlighting their success in the world of fashion endorsements.
Frances Tiafoe, sporting a flamingo pink outfit at the 2023 Australian Open, has become the natural successor to Andre Agassi's flamboyant style. In the 1980s and 1990s, before adopting a more subdued look during his Australian Open final victories in 2000, 2002, and 2003, Agassi brought a Las Vegas flair to center court with headbands, tie-dye, and a memorable mullet.
Before Tiafoe was eliminated by Italian player Fabian Marozsan in the second round, he was making a similar bold statement in sportswear courtesy of his latest sponsor, lululemon. 'We're so excited to welcome Frances Tiafoe to the lululemon family,' said Nikki Neuburger, Chief Brand Officer for lululemon, after Tiafoe's signing as an ambassador on January 10. 'Our ambassadors play an important role in our brand ecosystem. They not only inspire and influence guests around the world, they also directly inform and elevate our performance product through their unique insights and expertise.' Fortunately, lululemon's athleisure empire doesn't include denim shorts, a choice Agassi made during the 1988 US Open. 'I associated them with rebellion, with expanding the game, changing the game, not from a healthy place necessarily, more from my kind of psyche and demons,' Agassi said on the US Open's social media channels last year. Hopefully, Tiafoe can keep any demons far from acid wash. Slovak tennis commentator Daniela Hantuchová was discussing Coco Gauff's aura when comparing her to 23-time Grand Slam winner Serena Williams this week, but she could just as easily have been referring to her fashion sense. 'The calmness, the confidence, just everything about Coco this year seems to be right.' Gauff has embraced Williams' spirit of fun when it comes to on-court dressing. At the Australian Open, she's been seen in a New Balance white bodysuit with a green utilitarian skirt. Off-court, the 20-year-old shares Williams' taste in luxury labels. In March, Gauff attended the Women of the Year Awards wearing a custom Prada dress with a silver bustier – though she may require more bling if she wishes to shine as brightly as Williams.Alex de Minaur, the next Lleyton Hewitt junior player Cruz Hewitt, may seem like the natural style successor to his father, but eighth-ranked Alex de Minaur has the same everyman appeal as the 2001 US Open winner. It could be style symbiosis, with de Minaur having referred to Lleyton as his childhood idol. Like Lleyton, the fit of de Minaur's tops is always a little bit baggy, along with the shorts, and the passing parade of patterns and colours barely registers, changing from tournament to tournament. With his backwards baseball caps, Lleyton demonstrated some Bart Simpson attitude, but de Minaur is more Milhouse, wearing his correctly. That tradition can be carried on by Cruz. Last year, de Minaur has shown style aspirations beyond his hero by wearing Swiss watchmaker Jaeger-LeCoultre's Reverso Tribute chronograph in stainless steel (available for $40,200) on court.In classic on-court whites and sporting a sponsor-ready smile, Britain's Emma Raducanu immediately earned comparisons with Russian player Anna Kournikova after her 2021 US Open win. In her short career, the photogenic Kournikova earned $US3.5 million ($5.5 million) in prize money on the WTA tour – relatively small in comparison to the $10 million in endorsements she secured. Following her US Open triumph, Raducanu secured sponsorships with Dior, Tiffany, Porsche, and Vodafone. In 2023, Raducanu's private company posted more than £9.6 ($18.9 million) in profits, with on-court earnings of just £3.2 million. Both players manage to look equally at home spruiking luxury goods, in the front row at fashion shows, and smiling for the cameras before their serves
FASHION TENNIS ATHLETES STYLE ANDRE AGASSI FRANCES TIAFOE COCO GAUFF ALEX DE MINAUR EMMA RADUCANU ANNA KOURNIKOVA
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