After honing her marketing skills at brands like Revlon and Uber, Australian-based Carly Brown reinvented the one-piece swimsuit with her signature product, the Original Sexie Rashie. Learn more about the product that sold out as soon as it launched.
Carly Brown is no stranger to launching new products: as a former marketing manager at global brands like Coca-Cola, Revlon and Uber, she was highly accustomed to innovation, go-to-market strategies and the importance of consumer analytics.
The next day, she scoured brands online and had an ‘aha’ moment when her research showed a huge gap in the market for stylish and sexy sun-conscious swimwear. “I saw an opportunity to create something that was both beautiful and fashionable, while being high quality and made from sustainable UPF50+ to block 98% of the sun’s harmful UV rays,” Brown continues.
“Originally it was friends and family that signed up to buy the Original Sexie Rashie. Then I shared it on some forums including 'Like Minded B****** Drinking Wine' and Business Chicks Facebook Groups — and from there it grew and grew.” Brown’s strong marketing background has also served her by emphasizing the importance of customer feedback.
Since a large part of Une Piece’s ethos is female empowerment, Brown also partnered with artist and Lusid Art founder Alex Saba, for the art exhibit “Praise You.” Three years into entrepreneurship, Brown returned to her beauty roots by adding a sunless-tanning product to the mix:“An example of creativity in action is the fact that we launched La Beach, a new self-tan brand that was based purely on the feedback we had from our customers. It also complements our existing business and continues to deliver ‘Stylish Sun Consciousness’,” Brown explains. The first products in the range include an Express Tanning Foam and Tanning Water Mist.
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
European Uber rival Bolt says it's seeing signs of profitability in most marketsBolt is now profitable — or close to being profitable — in two thirds of its markets, CEO Markus Villig says.
Read more »
Christmas Jewellery Ideas For HerJewellery as a Christmas Gift: The Perfect Gift For Her bbloggers fbloggers fashionblogger fashionaddict fashiondiaries fashionista styleinspo fashionblog inspo
Read more »
Bruja Healer Emilia Ortiz Drops Line of Spiritual JewelryThe mental health advocate teamed up with Honey B Gold on the four-piece collection.
Read more »
The Running World Is Led by Men. These Women Aim to Change That.How the Global Womxn Run Collective is empowering women who run. ❤️ 💪 RunnersAlliance
Read more »
27 Jewelry Pieces So Stunning, No One Would Ever Guess They Cost Under $100You don’t have to spend a lot on jewelry for it to look good.
Read more »