What sold in 2022?
Well, if the verdicts of the following six retailers from around the world are anything to go by, you likely went out, a lot, you dressed up, you got a leg up and you time-warped back to the ’90s, complete with Gaultier, Mugler, Blumarine, vintage Gucci and Diesel, where Glenn Martens’s reimagining of the playfully poppish Italian jeans label has ticked the boxes for an awful lot of you.
One other takeaway about what sold in 2022: The impact of social media has had everyone pushing the envelope as much and as often as swiping up or sideways. What that means is that dressing is getting barer, tinier, sheerer – allied to the power of feeling good in your own body. No wonder Skims had a stellar year.
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