FTC fines GoodRx $1.5 million for sending consumer health data to Google and Facebook
first discovered in 2020 that GoodRx was nonconsensually sharing the private health information of its customers with more than 20 companies.
The complaint alleges GoodRx shared consumer health data with Facebook, Google, Criteo, Branch, and Twilio since at least 2017, despite promising users that their information would never be disclosed to advertisers or other third parties. This information was allegedly used to target GoodRx’s users with personalized advertisements specific to their medications and health on Facebook and Instagram. The complaint also claims that the online pharmacy falsely misrepresented its HIPAA compliance.
“We had used vendor technologies to advertise in a way that we believe was compliant with all applicable regulations and that remains common practice among many health, consumer and government websites,” said GoodRx. The online pharmacy also claims that the settlement focuses on “an old issue that was proactively addressed almost three years ago,” prior to the FTC’s inquiry. However,
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