Skincare fanatics have taken to social media after perceiving similarities between a new beauty range from Chris Hemsworth’s wife, Elsa Pataky, and an Aussie mum’s start-up brand. 7NEWS
Beauty bloggers Jessi + Millie, who have more than 59,000 followers on Instagram, recently posted about the two brands.
“I was just scrolling through the news when I noticed Chris Hemsworth’s wife Elsa has launched a new skincare brand inspired by Australia,” they said.“And I thought, hang on, that looks kinds of familiar.“For legal reasons I’m not insinuating they’ve copied this brand but this is a wild coincidence.Instagram/Jessi + Millie
Habitual Beauty was founded in July 2021 by Aussie mum Keira Rumble, who also owns healthy food company Krumble Foods.Habitual Beauty founder Keira Rumble.“To be crystal clear, I am a massive fan of the celebrities involved in this matter and I just wish that the other people they got into business with would have the same values as the said celebrities.
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