Paramount+ accidentally aired advertisements for the offshore gambling company 8Xbet during a live broadcast of a Wellington Phoenix and Brisbane Roar match. The error, blamed on a third-party advertising agency, has raised concerns about the regulation of gambling advertising in sports and the impact on vulnerable individuals.
Gambling company 8Xbet 's advertisements were digitally superimposed onto the sidelines of a match between Wellington Phoenix and Brisbane Roar broadcast in Australia and New Zealand on Thursday. This incident, which may result in fines or legal action from national media regulators who enforce bans on offshore gambling ads , was attributed to an error by an external advertising agency working with Paramount+ .
A Paramount+ spokesperson acknowledged the mistake and stated they were taking immediate steps to prevent this from happening again. \The breach of advertising regulations was detected by the Australian Professional Leagues during the first half of the game. Technicians attempted to remove the ads temporarily, but they reappeared in the second half due to another technical error. The A-League's virtual advertising partner traveled to New Zealand on Monday to investigate the technical issues and ensure the error doesn't occur at the next Wellington Phoenix game. \The Australian Communications and Media Authority (ACMA), responsible for regulating advertising during live sporting events, has requested further information from Paramount+ to determine if any action should be taken. The ACMA has a range of enforcement options, including issuing warnings, fines, or directing changes in advertising practices. This incident highlights the ongoing debate surrounding gambling advertising, especially in sports. The Australian Professional Leagues has a commercial agreement with 8Xbet, allowing the company's ads to be displayed on international broadcasts of A-League matches. However, the deal prohibits these ads from airing in Australia, New Zealand, the United States, and the United Kingdom. Critics argue that the A-League's partnership with 8Xbet compromises its integrity and potentially harms vulnerable individuals
Advertising Technology Gambling Ads A-League Paramount+ 8Xbet Offshore Gambling Advertising Regulations Sports Broadcasting
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Labor shelves crackdown on gambling ads until after electionOpposition Leader Peter Dutton says Prime Minister Anthony Albanese’s timidity on the gambling advertising debate was evidence of his alleged weakness of character.
Read more »
Electoral reforms and gambling ads on political agendaSarah Ferguson presents Australia's premier daily current affairs program, delivering agenda-setting public affairs journalism and interviews that hold the powerful to account. Plus political analysis from Laura Tingle.
Read more »
KemiKaze shows she doesn’t do sorry in first broadcast as Tory leaderShe longs to distance herself from Boris, Liz and Rishi – but it’s as if she has given up already
Read more »
Kemi Badenoch's Self-Destructive Party Political BroadcastThis article analyzes Kemi Badenoch's first party political broadcast as Conservative leader, criticizing its lack of substance, her unwillingness to take responsibility for the party's failures, and its overall tone of nihilism and despair. The author argues that the broadcast was more a career suicide note than a message of hope and suggests that Badenoch may have already given up on the leadership.
Read more »
NSW Labor to Ban Gambling Advertising on Public TransportThe NSW Labor government will ban gambling advertising on public transport, including trains, buses, light rail, and stations, following criticism over the promotion of a sports betting app. The ban will be implemented over the next 12 months and will affect Transport for NSW's extensive advertising network, which generates over $33 million in revenue annually. This move comes amid growing concerns about the impact of gambling advertising, particularly on young people.
Read more »
Tony Jones Slammed for 'Disrespecting' Novak Djokovic During Australian Open BroadcastVeteran Channel 9 newsreader Tony Jones faced backlash from fans after he responded to chants from Novak Djokovic supporters during a live broadcast from the Australian Open. Jones' comments, which included 'Novak is overrated' and 'Novak kick him out', were deemed disrespectful by many viewers who took to social media to express their disapproval.
Read more »