According to Gartner, 28% of consumers are planning to spend less this holiday season. When it comes to gift inspiration, shoppers are turning to search first over online reviews or brand communications. Read more here. GartnerMKTG marketing
. “This hesitancy around budgets, coupled with new timing from consumers regarding their holiday shopping, will challenge marketers to have an always-on approach that will stress the need for omnichannel adoption.”
When it comes to what specifically consumers are shopping for, holiday shoppers identified gift cards as their top category for gifts, followed by apparel and accessories, toys and games and food and beverage. Over 75% of holiday shoppers expect to see fewer, or the same amount, of discounts as last year’s holiday season.
"The channels through which gift givers can seek inspiration are proliferating, but consumers still trust their friends, family and search to guide them,” said Socha.Marketers Must Eliminate Omnichannel Friction to Tie Digital to In-Store
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
SUV falls 85 feet from I-10/I-10 'stack' interchange in Phoenix; 1 deadThe Arizona Department of Public Safety is investigating a fatal crash that happened on the “stack” interchange connecting Interstates 10 and 17, which is located west of downtown Phoenix near 19th Avenue and McDowell Road.
Read more »
Achane leads No. 23 Texas A&M past No. 10 Arkansas, 23-21Demani Richardson had the big return while Devon Acane ran for 159 yards and a touchdown as Texas A&M scored 23 consecutive points after falling behind early, eventually beating the 10th-ranked Razorbacks 23-21.
Read more »
10 Times Celebs Were Awkward, Controversial, Or Both This WeekGreyson Chance went off on Ellen...WOW.
Read more »
NASCAR playoffs: Live updates from Texas as seven playoff drivers start in the Top 10After jettisoning four drivers from the chase, the NASCAR Cup Series playoffs starts the Round of 12 at Texas Motor Speedway this weekend. Chase Elliott, the 2020 series champion, enters Texas as the points leader, with a 15-point edge over 2018 champion Joey Logano and a 20-point lead over Ross Chastain.
Read more »
10 Car Features That Came Back From The Dead | CarscoopsMany of today's 'advanced' tech features were first seen decades ago, but they didn't always work
Read more »