Gavin Rubinstein’s TRG office to lose Ray White branding but stay part of White family group - realestate.com.au

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Gavin Rubinstein’s TRG office to lose Ray White branding but stay part of White family group - realestate.com.au
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And it's not because he made $83m worth of sales last month... 👀

Plenty to be happy about: TRG head of operations Shani Asadon, TRG founder Gavin Rubinstein and executive assistant to Rubinstein Remi Lindsay.

Announcing the change to other Ray White franchise holders in a letter sent this morning, Ray White managing director Dan White said the decision was made “collectively”. Dan White explained that the change was necessary because of Rubinstein’s plans to expand, keeping the current Woollahra office and moving to a new Rose Bay headquarters in September.“However, we can’t facilitate this aspiration under the Ray White brand without impacting the ambitions of the other Ray White business owners in that market.

He also reminds them that Rubinstein, now 34, having started his career with Ray White as a 19-year-old, has “worked extremely hard to become one of the most successful agents across our international group”.And having set up Ray White TRG, the office has done “extremely well” and is home to six top-performing “Chairman’s Elite and Elite members”.

In an exclusive interview ahead of today’s announcement, I asked Dan White about how he believed other Ray White franchises would feel about the move.“They realise Gavin wants to keep growing …. like everything, as a business develops, there’ll always be sceptics, always be people questioning it, but I think at the heart of the decision is backing our people and the group moving forward,” White said.

He says he’s excited about the new arrangement, which allows him to stay a part of “the best real estate community in Australia”.“Since the start of my career it’s been a community I’ve valued and still value today; one I want to remain a part of.”

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