Under pressure, Hallmark pulls gay-themed wedding ads.
This image made from undated video provided by Zola shows a scene of its advertisement. Under pressure from a conservative advocacy group, The Hallmark Channel has pulled the ads for wedding-planning website Zola that featured same-sex couples, including two brides kissing. The family-friendly network, which is in the midst of its heavily watched holiday programming, removed the ads because the controversy was a distraction, a spokesperson said in an interview on Saturday, Dec. 14, 2019.
“The debate surrounding these commercials on all sides was distracting from the purpose of our network, which is to provide entertainment value,” said a statement provided by Molly Biwer, senior vice president for public affairs and communications at Hallmark. Biwer confirmed that a conservative group, One Million Moms, part of the American Family Association, had complained about the ads to Bill Abbott, CEO of Crown Media Family Networks, Hallmark's parent company.
“The only difference between the commercials that were flagged and the ones that were approved was that the commercials that did not meet Hallmark’s standards included a lesbian couple kissing," said Mike Chi, Zola's chief marketing officer, in a statement sent to the AP. ”Hallmark approved a commercial where a heterosexual couple kissed.
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