Gen Z is driving luxury sales as wealthy shoppers get younger

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Gen Z is driving luxury sales as wealthy shoppers get younger
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Analysts and luxury executives say the appeal of luxury brands to ever-younger consumers is tied to a surge in wealth creation over the past few years, along with social media.

Luxury sales have so far been largely immune to rising interest rates, a slowing economy and high inflation.Luxury shoppers are getting wealthier and younger, with purchases by some of the newest consumers expected to grow three times faster than older generations over the next decade, according to a new report.

"By 2030, younger generations will become the biggest buyers of luxury by far, representing 80% of global purchases," it said. The U.S. regained the top spot for luxury sales in 2022, surpassing China, with 25% sales growth and total sales of 113 billion euros, or about $121 billion. China's luxury sales dropped 1% due largely to Covid lockdowns. Europe also saw strong growth, at 27%, helped in large part by American tourists spending on luxury goods in Europe over the summer.

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