From 'rawdogging' flights to 'brattiness', Gen Z's unique vocabulary takes center stage in The Guardian's list of breakthrough words for 2024. The list highlights trends like 'rawdogging' (no entertainment on flights), 'bratt green' (a certain aesthetic), and 'looksmaxxing' (self-improvement through appearance) that exemplify the generation's influence on language.
If, in 2024, you rawdogged a flight, wore brat green, indulged in some looksmaxxing or called someone babygirl … you are right on trend, as all of these words and terms broke through this year.1m words
To be on the list a word or term needs to have appeared on the Guardian’s pages for the first time or shot up in popularity compared with its frequency in previous years. Health experts began to ring the alarm on the trend as some took the challenge to extreme lengths and began abstaining from drinking water and trips to the loo.
But if one trend marked 2024 – let me give you a hint, you are going to need some slime-green attire and a pack of Marlboros for this next bit – yes, it wasalso doubled as a lifestyle and aesthetic. “You’re just like that girl who is a little messy and likes to party and maybe says some dumb things sometimes,” the singer declared as we all grappled to understand how to be brat.
GEN Z SLANG TRENDS VOCABULARY CULTURE
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