For Gen Z in Japan, a smile is worth $55. Hour-long classes aim to teach students how to smile again without a mask.
Students like Yoshida attend smile lessons hosted by Kawano as part of their school's efforts to prepare students for the working world.
She started out teaching smiling at a gym before she transitioned into coaching employees from corporate clients, including IBM Japan, the New York Times reported. A private, hour-long lesson with her costs 7,700 Japanese yen, or $55, per Reuters.
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