Pollard's comments come on the heels of General Mills launching a creative review earlier this year, which came under fire from some agencies.
his stance on agency compensation, acknowledging he and fellow CPG company CMOs got "quite a bit of flak" for their treatment of agencies.
"I want them to make money, and in fact, I want them to make lots of money, because if they are making money and they get rewarded properly, it's because I am making money," he said. "Don't forget, our businesses also have people to protect and bottom lines and jobs to keep going."
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