It's going heavy on the nostalgia.
McDonald's has a habit of serving up creative campaign, but many of them have their finger on the pulse of the younger generations – think the. But its latest campaign includes references that only old millennials like myself will get.
The piece is part of a campaign that intends to show how McDonald's has advanced since the 1990s. The headline message is that for 20 years it's been using 100% British and Irish beef. There's some nice attention to detail, from theart hamburger right down to the four coloured quick links at the bottom of the page, which would be activated by the colour buttons on the TV remote control.
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