Genesis North American President Jose Munoz told Newsweek why the brand is suddenly successful.
In 2020, Genesis sold 16,384 vehicles in the U.S. The following year the company tripled their sales to 49,630 units. Genesis North America's president and CEO Jose Muñoz told Newsweek he expects to see close to 60,000 new vehicle sales in 2022,"and we continue to have plans to grow in '23."
Brand awareness and marketing has also helped move the ball."Number two, we are definitely now a more into the 'above the line' ... meaning, we move from being kind of almost a secret. [Genesis is on] a little bit [of] social media ... we are also sometimes in mass media, because we have the size. And we're doing a good job in terms of positioning the brand in all the digital channels through our partner Innocean," said Muñoz.
"As a reminder, we used to have all dealers or Hyundai dealers selling Genesis. Step by step, we made a plan to focus on the main markets ... it's anti-intuitive, but you say, 'Hey, the more leaders the better,' but it's not like that.
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